The Timeless Bags of Ashli Fell

If I Fell is a handbag line with a dreamy feel and a fun sense of practicality that carries sustainability in its DNA.

If I Fell’s designer Ashli Parker Fell describes her bags as seasonless- they come in a select few styles that champion the beauty of simple geometry with hints of gold details that render them an instant classics. It’s in those details- the refined style lines, the simple forms found in the hardware and the gold foil stamp on each bag that make the compact styles look just as at home in a contemporary wardrobe as they would in an old photo of your stylish aunt from the 70s .

The thing I find most remarkable about If I Fell, though, is the way that Ashli has managed to build in sustainable practices beyond the scope of her production process- which on their own would be on the honor roll of sustainable manufacturing.

If I Fell also gives new life to old pieces by curating and offering a collection of vintage bags that meet Ashli’s standards of clean and fun simplicity of design. The most sustainable shopping option is, obviously, to buy things that already exist, and with its vintage collection, If I Fell is bringing that option to shoppers who either don’t feel like doing the digging that often comes with shopping vintage, or those who aren’t quite fans of the hunt.

Whether you’re buying from If I Fell’s signature collection (made with repurposed luxury cast-offs) or snagging a one-of-a-kind piece from the a vintage drop, you’re sure to find a new favorite piece that is both an ideal it bag and an everyday staple.